Turning Traffic Into Repeat Revenue
A full-funnel marketing overhaul that grew repeat-purchase revenue by 52% in six months.
The Problem
Cartloop was spending heavily on paid acquisition but seeing high cart abandonment and low repeat-purchase rates, meaning most marketing spend produced only a single transaction.
What We Built
We rebuilt the checkout experience to reduce abandonment, layered in a retention-focused email and SMS program, and restructured paid campaigns around customer lifetime value rather than first-purchase cost.
How We Solved It
We started with funnel analytics to isolate the highest-abandonment steps in checkout, fixed those first, then built automated post-purchase flows to drive repeat orders before shifting paid budget toward higher-LTV audience segments.
Key Features
- Streamlined one-page checkout
- Automated post-purchase email and SMS flows
- LTV-based paid acquisition targeting
- On-site personalization for returning visitors
Technology Stack
Client Outcome
52%
Growth in repeat-purchase revenue
29%
Reduction in cart abandonment
1.6x
Return on ad spend improvement
Within six months, repeat customers went from a minor contributor to a significant share of monthly revenue, reducing Cartloop's dependence on constant new-customer acquisition.
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