A Listing Platform Built to Outpace the Market
A rebuilt listing platform that cut average listing publish time from days to minutes.
The Problem
UrbanEdge's agents were manually re-entering listing data across their website, MLS syndication and CRM, often taking days to get a new listing fully live across channels — a serious disadvantage in a fast-moving market.
What We Built
We built a new listing platform with a single source of truth for property data, automated syndication to MLS and partner sites, and direct CRM integration for lead capture and routing.
How We Solved It
We centered the rebuild on one data model that fed the website, MLS feed and CRM simultaneously, eliminating duplicate entry. The front end was rebuilt with fast, filterable search and image-heavy listing pages optimized for mobile.
Key Features
- Single source of truth for listing data
- Automated MLS and partner syndication
- Fast, filterable property search
- Direct CRM lead routing
Technology Stack
Client Outcome
94%
Faster listing publish time
37%
Increase in qualified lead capture
1.8s
Average search results load time
Agents now publish new listings across every channel in minutes instead of days, and lead routing into the CRM happens automatically the moment a lead comes in.
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